Main Areas of Contribution and Responsibility

• Scaling and Automating the growth processes.
• Optimizing channels in order to always improve the performance of the business.
• Choosing in accordance with the other departments which metrics/Key Performance Indicators to focus on.
• Bringing traditional and creative ideas how to grow those KPIs.
• A/B testing those ideas.
• Analyzing the data and users’ feedback.
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
• Driving traffic to the website, landing pages, social media, apps...
• Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
• Working on a lean startup process.
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue).
• Prioritizing growth channels.
• Knowledgeable about referral marketing and being able to create viral growth.
• Performing other job-related tasks as assigned by the line manager.

Key Competencies

Behavioral Competencies

• Analytical Thinking.
• Problem Solving.
• Thoroughness. 
• Driving Results.
• Creativity. 
• Cautiousness. 
• Leadership & People Skills.
• Learning Agility.

Technical Competencies

• Market & Data Analysis.
• Digital Marketing.
• SEO/SEM.
• Referral Marketing.
• Conversion Rate Optimization.
• A/B Testing.
• Use of Growth Hacking Tools.
• Basics of Programming.

Role Qualifications

Experience

• A minimum of 5 years of relevant experience.

Education

• Bachelor’s Degree in Marketing, Communication, Business Administration, or equivalent.
• Master’s Degree is a plus.

Accreditations, Licensing, and Professional Certificates

• A well-known professional certificate is a plus.

Required Skills

• Digital Marketing
• Analytical Thinking
• Market & Data Analysis
• Referral Marketing
• Use of Growth Hacking Tools
• Basics of Programming

Job Details

• Location Amman - Jordan
• Industry Multi Media & Digital Marketing
• Job Type Full-Time
• Degree Bachelor
• Experience 5
• Nationality Unspecified