Responsibilities

• Develop, curate, implement and modify based on performance a localized marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions.
• Manage agency partnerships.
• Understand market restrictions for advertising medical devices to consumers in target markets.
• Analyze the competitive landscape encompassing direct and in-direct competitors.
• Understand consumer decision-making and market segmentation.
• Regularly perform a brand audit and identify areas of improvement.
• Test new channels and methods for reaching consumers.
• Create a patient toolkit and provide and materials to assist the Sales team to function effectively.
• Engage with key stakeholders (consumers, shoppers and consumer insight) to optimize messaging and deliver business results, objectives and strategies.
• Work together with the Sales and Product teams on promotions and consumer-facing touchpoints.

Key Skills

• A good understanding of digital marketing channels.
• A previous track record of off-line marketing activities.
• Quantitative and analytical skills.
• A high emotional quotient.

Requirements

• A minimum of 7 years in a marketing function.
• A key understanding of on- and off-line marketing tools.
• Successful track record in senior marketing roles and creating marketing campaigns.
• Experience with digital and print marketing, content marketing, and social media marketing.
• Proven ability to plan and manage budgets.
• Previous experience in Medical Device/Pharma marketing is a plus, but not a requirement.

Required Skills

• Analytical
• Digital Marketing Channels
• Off-line Marketing Activities
• Quantitative

Job Details

• Location Dubai - United Arab Emirates
• Industry Marketing & Sales
• Job Type Full-Time
• Degree Bachelor
• Experience 7
• Nationality Unspecified