Digital Content and Communications Officer

Jordan Restaurant Association  Amman - Jordan  Date Posted: 2021/11/08   Login to Apply



  • Generate fresh engaging content for the job portal including blogs.
  • Present content for both and JRA website so that it is relevant and user friendly and supports SEO efforts.
  • Post and manage content on the website and portal via the bespoke Content Management System.
  • Use Google Analytics to generate reports on usage, content and other metrics to demonstrate achieved targets.

Social media

  • Manage JRA and Ahlan.
  • Jobs social media channels, creating and posting content, building and engaging with followers to increase reach and drive traffic to the portal and website
  • Manage the social media content calendar
  • Coordinate social media campaigns
  • Provide report and analysis on social media activity.


  • Support with the delivery of the marketing plan to drive traffic to the portal.
  • Engage with JRA members and tourism industry employers to encourage them to register and regularly post vacancies to the portal.
  • Engage with training providers, CSOs and other organizations to encourage them to promote the job portal to job seekers.
  • Create communication toolkits for partners/stakeholders to support in promotion of the job portal and JRA website
  • Run communication campaigns to portal users that drive repeat usage Support
  • Provide support to employers in account creation and maintenance.
  • Administer job vacancy and training programme listings.
  • Answer customer queries.
  • Gather user feedback at regular intervals.

Key performance indicators

  • User content is up to date, engaging and relevant.
  • Number of unique and repeat visits to the site.
  • Number of employers registered and jobs advertised.
  • Number of job applications and jobs secured.
  • Impact of social media campaigns.
  • Customer queries responded in an efficient manner, meeting the agreed response times.



  • 1-2 years’ experience in marketing/digital communications.
  • Knowledge/experience of the hospitality/tourism industry would be advantageous.
  • Good writing and communication skills in both Arabic and English Languages.
  • Understanding/experience in content management systems to manage website content and users.
  • Experience of managing social media channels including Facebook, LinkedIn and Instagram.
  • Experience of running communication campaigns.
  • Understanding of SEO.
  • Confident in use of Google Analytics.
Required Skills
  • Social Media Platforms
  • Planning
  • Report Writing
  • Content Writing
Job Details
  • Location Amman - Jordan
  • Industry Other
  • Job Type Full-Time
  • Degree Bachelor
  • Experience 1 - 2
  • Nationality Unspecified
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